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  1. FTC Giving Native Advertising a Closer Look

    The Federal Trade Commission will host a workshop on December 4, 2013 in Washington, DC to examine the practice of blending advertisements with news, entertainment, and other content in digital media, referred to as "native advertising" or...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Video content drives conversions: Mass video consumption within the media and entertainment industry drives mobile conversions at a rate that exceeds desktop conversions: 1.6x. Clearly, content has become the catalyst that has driven a dramatic...

  3. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    BuzzFeed serves a need like supermarket tabloids serve a need for information and entertainment. billion will be spent on content marketing, video marketing, and social media in 2013. Tagging itself as a media company for the social age, BuzzFeed...

  4. GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

    Once again, Entertainment was the best performing vertical of Q2 2013, with 11,006,892 shares (33.1% of all content); Although Entertainment once again took top spot as the most shared sector, CPG/FMCG also performed well, growing shares by +10.3...

  5. The Dirty Lawsuit Could be First of its Kind in Reputation Management

    Dirty World Entertainment Recordings, LLC is of particular interest to the reputation management industry. This includes blogs, forums and social media. He personally controls every submission that is posted, unlike mega social media platforms like...

  6. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Activity varies, according to the primary objective of the user according to findings shared by NM Incite: percent of users use social media to keep in touch with friends and family percent use social media for entertainment percent use social...

  7. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Twitter Partners With BBC America to Promote Branded Videos – MashableThe first "in-Tweet branded video synced to entertainment TV series". Australian small businesses inch towards social media – Econsultancy78 percent of (200) small businesses say...

  8. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    Media and Entertainment Search – Finding TV shows, movies, music, and games liked, watched, etc.by your friends Enable and encourage social signals (shares, comments, and likes) within your content. It then pulls back these people and displays them...