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  1. 11 Must-Measure KPIs for Content Marketing Success

    These items give you a second chance to convert a passive user looking for purely entertainment. We have copious amounts of data at our fingertips, so the only reason content marketing as a channel should be a black hole is if you simply don't know...

  2. YouTube May Launch a Commercial-Free Music Subscription Service by End of Year

    Billboard also reported that YouTube would already have all the licenses it needs for a service like this, including from Warner Music Group, Sony Music Entertainment and Universal Music Group. YouTube announced this week it will extend its...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Video content drives conversions: Mass video consumption within the media and entertainment industry drives mobile conversions at a rate that exceeds desktop conversions: 1.6x. Earned media is more trusted than any other channel.

  4. Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away

    And this change shifts the balance of power towards Reddit, a social news and entertainment website; Tumblr, a microblogging platform and social networking website now owned by Yahoo; Pinterest, a pinboard-style photo- and video-sharing website...

  5. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Activity varies, according to the primary objective of the user according to findings shared by NM Incite: percent of users use social media to keep in touch with friends and family percent use social media for entertainment percent use social...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Twitter Partners With BBC America to Promote Branded Videos – MashableThe first "in-Tweet branded video synced to entertainment TV series". Google's Distinguished Engineer Matt Cutts answered a couple of questions on the YouTube GoogleWebmasterHelp...

  7. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    In June 2009, Sony Music Entertainment (SME) joined the forces creating VEVO. Powered by YouTube, VEVO became the most visited US web network in the Entertainment-Music category in its first month of existence with 35.4 million unique visitors...

  8. AOL Puts Entire Original Video Library on 22 Monetized YouTube Channels

    On Oct.he said, “even more talented creators and original entertainment will soon join YouTube’s existing channel lineup, including channels created by well-known personalities and content producers from the TV, film, music, news, and sports...