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  1. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    Media and Entertainment Search – Finding TV shows, movies, music, and games liked, watched, etc.by your friends The potential for Facebook’s new Graph Search feature is huge. Brands, digital marketers, and publishers can and should be doing a...

  2. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    In June 2009, Sony Music Entertainment (SME) joined the forces creating VEVO. Powered by YouTube, VEVO became the most visited US web network in the Entertainment-Music category in its first month of existence with 35.4 million unique visitors...

  3. Automotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing

    Also, since mobile searchers spend less time interacting with direct auto content than “everyday” categories like restaurants, auto marketers should proactively insert themselves into key mobile feeder categories like financial services, news, and...

  4. B2B Content Strategy: How to Ensure Your Content Stars Align

    In marketing, we’re committed to the suspicious praxis of informing, entertainment, intrigue, persuasion and salesmanship – all of which require a certain amount of clarity and tact to succeed. There’s a myth that failed content can be blamed on...

  5. Marketing to the Mindset: How to Match Social Content to User Intent

    Personal social network users experience emotions around entertainment and memories, according to the report. For example, people using a personal network like Facebook expect to see information from friends, information about their own personal...

  6. AOL Puts Entire Original Video Library on 22 Monetized YouTube Channels

    On Oct.he said, “even more talented creators and original entertainment will soon join YouTube’s existing channel lineup, including channels created by well-known personalities and content producers from the TV, film, music, news, and sports...