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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods (CPG), education, financial services...

  2. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of telecom, restaurants, auto, and entertainment, according to the latest research from xAd and Telmetrics in the third annual Mobile Path-to...

  3. Audrey Hepburn Google Doodle Celebrates Actress, Philanthropist

    Hepburn is one of only 12 individuals who have won all four major entertainment awards, known as an EGOT, by winning Emmy, Grammy, Oscar, and Tony awards. A Google Doodle today features legendary actress Audrey Hepburn, best known for classic...

  4. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    DG: Amazon and Google have become competitors in a few areas of late, such as shopping, entertainment, tablets, and so forth. By being customer-centric, continuously optimizing and innovating, and creating an agile corporation, Amazon.com has...

  5. Responsive Design vs. Task-Oriented UX Design

    Users perform richer, complex reservation research tasks at a desktop, such as switching between looking up restaurants, entertainment venues, area maps, transportation options, etc. Consequently, when they ask a design firm to build a responsive...

  6. Ask.com's Top Question of 2013: What is the Royal Baby’s Name?

    Top Celebrity and Entertainment Search Terms and Questions George Alexander Louis sure was popular this year. You may know him better as His Royal Highness Prince George of Cambridge. The son of Britain's Prince William and Kate was born on July 22...