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  1. Google as Your Identity Provider: Where Are We Now?

    It is spread across competing enterprises in many buckets. The NSTIC (National Strategies for Trusted Identities in Cyberspace) the online Identity verification program, no longer a theory or a possible probability, the NSTIC is here readied and in...

  2. Big Data: An Introduction for Search Marketers

    That’s not to say that big iron is obsolete – it means that many more enterprises and companies can leverage data rich services than before. Subscribers to a news alert about “big data” will receive no less than 10 new articles per day.

  3. Syncapse Acquires Clickable, Gains Enhanced Search & Social Management

    What makes the combination special is Syncapse’s advanced ability to offer a fully integrated social solution that overcomes the vast complexities of large enterprises in a performance framework. Social performance management platform Syncapse has...

  4. Google Commissioned Report Aims to Protect Search Engine Free Speech Rights

    In addition, Google and other search engines are media enterprises, just as much as The New York Times or CNN, and therefore deserve the same free speech protections. Search engine results are a form of opinion; companies like Google offer...

  5. How Google Search Plus Your World is Changing SEO

    Nimble smaller businesses routinely outmaneuvered larger enterprises when it came to securing specific query-relevant rankings in the search engines, especially in Google. In its simplest form, search engine optimization (SEO) used to be about...

  6. Social Has Crossed the Marketing Budget Chasm; Will It Drown Search?

    A recent Wall Street Journal article describes the growing number of enterprises using social business applications, and the numerous tech companies chomping at the bit to develop them. Now, as we've seen in the past, larger enterprises that are...