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  1. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    When we look at the obstacles to digital marketing success, what stands out is that the chief problems differ for enterprises vs. Demand Metric recently published their content marketing benchmark survey, in which they asked 521 marketers about...

  2. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Voice Search for Global Enterprises When it comes to large brands or enterprises that don't necessarily have local stores, we should determine whether they need to modify their search strategies. Over the past few months, voice search has shown...

  3. Google as Your Identity Provider: Where Are We Now?

    It is spread across competing enterprises in many buckets. The NSTIC (National Strategies for Trusted Identities in Cyberspace) the online Identity verification program, no longer a theory or a possible probability, the NSTIC is here readied and in...

  4. Big Data: An Introduction for Search Marketers

    That’s not to say that big iron is obsolete – it means that many more enterprises and companies can leverage data rich services than before. Subscribers to a news alert about “big data” will receive no less than 10 new articles per day.

  5. Syncapse Acquires Clickable, Gains Enhanced Search & Social Management

    What makes the combination special is Syncapse’s advanced ability to offer a fully integrated social solution that overcomes the vast complexities of large enterprises in a performance framework. Social performance management platform Syncapse has...

  6. Google Commissioned Report Aims to Protect Search Engine Free Speech Rights

    In addition, Google and other search engines are media enterprises, just as much as The New York Times or CNN, and therefore deserve the same free speech protections. Search engine results are a form of opinion; companies like Google offer...