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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Finally, Google will offer enterprise-class workflow, reporting, and optimization tools for AdWords. Improvement to conversions optimizers and automated bidding will include an enterprise-like solution to advertisers where advertisers can set...

  2. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    One of our primary goals is to ensure our enterprise SEO software keeps pace with the way search is evolving so that users are always equipped with the right tools to continue improving their organic visibility in searches," said Tom Schuster, CEO...

  3. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    They segmented the results by enterprise vs.small and medium-sized business (SMB), making comparisons between how marketers in the enterprise think about content vs.how small business owners do. Obstacles Differ for Enterprise vs.

  4. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    While a robust call center maybe a prerequisite for enterprise clients, small and medium sized businesses can leverage this feature even without 24/7 customer service agents. In fact, research from Google indicates 70 percent of mobile searchers...

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin's methodology for the study drew a sample from the Marin Global Online Advertising Index, and analyzed enterprise retailers spending more than $100,000 per month on Google text ads and PLAs. When it came to how much budget PLAs were afforded...

  6. A New Direction for SEO in 2014: The Secure Search Manifesto

    We will continue to leverage other search engine-provided data, but our main source of advanced metrics will cover page-level performance, share of voice, and other enterprise measurements. Secure search changed the way that we think about SEO...

  7. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    When we think about the role the former plays in the enterprise buyer's journey, events "are a source of information, education, and engagement. The most interesting takeaway for B2B search engine marketers involves the correlation between content...

  8. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Manager of Enterprise Search – American Express Google Search Monitor and enterprise SEO tools can provide your company's information as well as competitors for more impactful analysis. We will continue to leverage other search engine-provided data...