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  1. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    I'm not a single mother and, to be honest, I haven't found a simple trick that enables me to beat enterprise SEOs. If you try for a purely quantity-based approach, people are likely to bounce so quickly it could affect Google's assumptions about...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    While a robust call center maybe a prerequisite for enterprise clients, small and medium sized businesses can leverage this feature even without 24/7 customer service agents. In fact, research from Google indicates 70 percent of mobile searchers...

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin's methodology for the study drew a sample from the Marin Global Online Advertising Index, and analyzed enterprise retailers spending more than $100,000 per month on Google text ads and PLAs. Google’s Product Listing Ads (PLA) took over the...

  4. A New Direction for SEO in 2014: The Secure Search Manifesto

    We will continue to leverage other search engine-provided data, but our main source of advanced metrics will cover page-level performance, share of voice, and other enterprise measurements. Google's Hummingbird update "rubber stamped" the essential...

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    When we think about the role the former plays in the enterprise buyer's journey, events "are a source of information, education, and engagement. Leverage reports in Google or Bing Webmaster Tools to (hopefully) show growth in brand-specific search...

  6. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Google Search Monitor and enterprise SEO tools can provide your company's information as well as competitors for more impactful analysis. Manager of Enterprise Search – American Express We will continue to leverage other search engine-provided data...