SEO News

Enterprise

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  1. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. As mentioned previously, some enterprise marketers work with...

  2. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Interestingly, two of these new features add powerful, enterprise-level AdWords management functionality previously available through outside platforms like Kenshoo and Marin. Jerry Dischler, Google's vice president of AdWords Product Management...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Finally, Google will offer enterprise-class workflow, reporting, and optimization tools for AdWords. Improvement to conversions optimizers and automated bidding will include an enterprise-like solution to advertisers where advertisers can set...

  4. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    One of our primary goals is to ensure our enterprise SEO software keeps pace with the way search is evolving so that users are always equipped with the right tools to continue improving their organic visibility in searches," said Tom Schuster, CEO...

  5. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    They segmented the results by enterprise vs.small and medium-sized business (SMB), making comparisons between how marketers in the enterprise think about content vs.how small business owners do. Obstacles Differ for Enterprise vs.