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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Enter Qualaroo, a simple website survey tool. This process should produce a few key insights as to why they’d pick one brand over another in a particular vertical. Take these nuggets into the next step to validate which product features and...

  2. How Vine Has Changed the Video Landscape in Just 12 Months

    Enter Vine, which is engaging, short in length, and truly mobile – is this the perfect recipe for marketers? New success metrics will be key to commercial growth. When we launched Vine on January 24, 2013, we didn't know what to expect.

  3. Sponsored Article: Online Video Advertising - Entering Our Teenage Years

    Enter Nielsen’s Online Campaign Ratings (OCR), comScore’s Validated Campaign Essentials (vCE), and Vindico’s advanced reporting (OpenPixel). Enter Teenage Angst Vindico’s Adtricity measures execution based on several key, quantifiable metrics...

  4. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    Users will still enter keywords as search queries, and at least for the foreseeable future, relevancy between the exact search query and the target content is likely to remain an important factor – but not necessarily essential.