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  1. Introducing the Local Marketing Adoption Curve

    Enter the local marketing adoption curve. The outcome of the walk stage should be improved brand visibility (as measured by such key performance indicators (KPIs) as improved rankings). Today, marketers must ensure their brands are visible where...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    The key takeaway for search marketers is that single phrases are rarely typed into a search engine in isolation; it's far more common for searchers to enter multiple phrases in rapid succession, building on each preceding one, until they find what...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Enter Qualaroo, a simple website survey tool. This process should produce a few key insights as to why they’d pick one brand over another in a particular vertical. Take these nuggets into the next step to validate which product features and...

  4. How Vine Has Changed the Video Landscape in Just 12 Months

    Enter Vine, which is engaging, short in length, and truly mobile – is this the perfect recipe for marketers? New success metrics will be key to commercial growth. When we launched Vine on January 24, 2013, we didn't know what to expect.

  5. Sponsored Article: Online Video Advertising - Entering Our Teenage Years

    Enter Nielsen’s Online Campaign Ratings (OCR), comScore’s Validated Campaign Essentials (vCE), and Vindico’s advanced reporting (OpenPixel). Enter Teenage Angst Vindico’s Adtricity measures execution based on several key, quantifiable metrics...