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Enhanced Cpc

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  1. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    Earlier this year, The Search Agency released a report on the state of PPC for Q4 2013, which showed mobile CPC was down across sectors, making opportunity high for advertisers in many industries. EMarketer said Google’s mobile search growth can be...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin data showed smartphone CPC increased in 2013, but was lower than desktop and tablet costs. In December, Marin research showed smartphone CPC lower than desktop and tablet – even during the 2013 holiday shopping season.

  3. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    For example, visitors who reached the shopping cart may be a hotter lead for a conversion than one who only reached the homepage, thus supporting a higher CPC bid. RLSA is available only once campaigns are updated to enhanced campaigns.