When Google announced their move to enhanced campaigns in February, many thought that Google had gone too far. This isn't available to PLA campaigns that haven't yet been "enhanced. Perhaps the greatest benefit of enhanced campaigns is the...
Enhanced campaigns are probably the most egregious case of "rewarding for A while hoping for B". When Google announced enhanced campaigns, they touted the ease of management. The same thing goes for geotargeting, dayparting, and other "features" of...
Front and center is the pending rollover to enhanced campaigns. For now it is simply a perplexing addition in the midst of AdWords' massive upheaval with enhanced campaigns. This can be set for campaigns (governing all ad groups), specific ad...
Once you start building data in your analytics accounts, analyzing it and getting to actual insights as to how your campaigns are performing, you can start to understand how you're paid and your earned strategies are working.
Google AdWords is introducing another new feature to encourage advertisers to convert their campaigns to enhanced campaigns. If you haven’t upgraded to enhance campaigns, the option will not be active until those campaigns have been upgraded.
Adobe released their findings today on the impact of Google AdWords Enhanced campaigns on advertising click costs. The primary factor for this is the required upgrade to the Enhanced Campaigns that groups tablets, with historically lower CPCs, in...
Announced on Inside AdWords, you now will be able to utilize flexible bidding strategies in enhanced campaigns. This type of bid rule is often utilized in lead generation campaigns. These bid algorithms offer significant improvement and a wide...
Google AdWords has launched a series of new changes for advertisers, including updates to AdWords Editor, a new Display Benchmarks Tool, and improvements to enhanced campaigns with flexible bid strategies.
Since Google's announcement of enhanced campaigns, all eyes have been on mobile. Advertisers who have felt the pain of lower ROI are left wondering, "Are enhanced campaigns going to help me win in Google mobile – or are they designed to help Google...
Since the switch to enhanced campaigns AdWords has become a system of overlapping targets and multipliers. When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a multiplier on the base bid.
Many Google AdWords advertisers are taking the plunge and upgrading to enhanced campaigns. The loudest complaints about enhanced campaigns is that it is no longer possible to segment by device. The bad news here is that all of this work will be...
With the launch of the enhanced campaigns in AdWords, we're also seeing upgraded sitelinks. Mobile bid adjustments for AdWords enhanced campaigns are made at the campaign level. Recently released, the upgrade center for enhanced campaigns can make...
Now with Google AdWords enhanced campaigns heading down the track like a freight train, it's time to reevaluate how you think about mobile for your retail accounts. With enhanced campaigns coming, many people will take the easy way out and let all...
That said, be sure you are aware of your conversion data before jumping in and making a mass amount of changes when enhanced campaigns migrate to your account. Do note that Google will behind upgrading enhanced campaigns on all AdWords campaigns...
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
As Google announced the structural shift to enhanced campaigns I was curious to see how Bing Ads team would react. But the forced migration to Enhanced Campaigns has angered many savvy marketers who know that the loss of control over targeting will...
At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this summer is the mobile strategy. Interesting considering there is no bid adjustment in enhanced campaigns for tablets.
Google AdWords Enhanced Campaigns: The Good, Bad t stop at the form fill. Flexible bid strategies: This new feature was cooked up as a response to the enhanced campaigns backlash. You can learn more about enhanced campaigns in these posts:
Most SMBs aren't able to invest in massive branding campaigns, and therefore have limited brand awareness. However, in order for a user to see these enhanced results, they must search for that company by name and location, requiring that they...
Enhanced Campaigns, Bing Ads and Advertiser Choice – Bing Ads Blog Bing hits back on AdWords enhanced campaigns. Optimizing Local Search Campaigns - ClickZ Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out.
