SEO News

Enhanced Campaigns

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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    For example, a promotion to update thousands of ads can be done with a few clicks in the interface across a number of campaigns. New campaign testing capabilities allow creation of draft campaigns to stage and test ideas without fully committing to...

  2. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of Google’s crossover to enhanced campaigns. It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today.

  3. The 4 Most Interesting Features in Google Shopping Campaigns

    Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new Shopping Campaigns by August. By adding five custom feed labels, Google has given retail marketers who can manipulate feeds more flexibility...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    With the introduction of enhanced campaigns, advertisers are no longer able to exclude tablets from their campaigns (yes, tablets are mobile devices) or target these device in separate campaigns. The data that I’ve provided here support the fact...

  5. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    2013 brought enhanced campaigns – the good and the bad – to search marketers. What other tips and tricks have you seen success with as a result of enhanced campaigns? The new mobile ad preferences for enhanced campaigns removed the ability to...