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  1. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Content marketing and content management systems play a large part in this relationship and its something that Adobe Experience Manager has in its enhanced armory. This is how Loni Stark, director of product and industry marketing at Adobe, helped...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Enhanced reporting tools will allow analysis directly in AdWords in a multi-dimensional analysis tool. Enhanced capabilities in app advertising will lead the way advertisers think about developing and promoting their apps to increase installations...

  3. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of Google’s crossover to enhanced campaigns. It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today.

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    As users increase engagement, the website content delivered is enhanced correspondingly. Updating your site with new content isn't enough to successfully drive web sales. You have to create dynamic web experiences that quickly encourage customers...