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  1. How to Use Google Analytics Site Search Reports

    Language Use Globally: Also on the topic of international data, when you have a website specific to another country or language, you will benefit from keeping a close eye on the language used in search queries, as this can help you identify hard...

  2. Nuances of Spanish Language Search Marketing

    This should be obvious – after all, not all English-speaking countries are alike. There are also numerous small differences, many involving colloquial usage. Spanish-speaking countries all have different forms and dialects of the Spanish language...

  3. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    What's even more impressive is that the vast majority of these tweets weren't in English but yet the English term "Happy New Year," trended. Even in non-English speaking countries, English terms can still trend (see "countdown" and "Happy New Year").

  4. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Consequently optimization for India is often done in a non-official and non-native language, English. In the U.S.there are tens of millions of non-English speakers who represent a huge potential audience that may be underserved when it comes to...

  5. The Growing Importance of International Mobile Search

    English is still the most commonly used language online but it still represents only just over a quarter of total usage. The growth rates of various foreign languages also far outstrip the growth in English usage, which may be heading for...

  6. CIVETS: New Global Marketing Opportunities in Emerging Economies

    You might think that all your communication and online marketing can be done in English, since English is the dominant language of the Internet. Internet Usage On the Rise Internet usage in the CIVETS is high and increasing rapidly.

  7. Top Level Trends of SEM Worldwide in 2010 and 2011

    I'll shine a light on the development of some of the biggest markets outside of the English language by reviewing and predicting trends of Internet marketing worldwide in 2010 and 2011. Now in the beginning of a new year, it is vital to not only...