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  1. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Consequently optimization for India is often done in a non-official and non-native language, English. In the U.S.there are tens of millions of non-English speakers who represent a huge potential audience that may be underserved when it comes to...

  2. The Growing Importance of International Mobile Search

    English is still the most commonly used language online but it still represents only just over a quarter of total usage. The growth rates of various foreign languages also far outstrip the growth in English usage, which may be heading for...

  3. Inbound Marketing in Various Languages

    Google Analytics will be able to give you an idea of how many foreign visitors your English language website already attracts. You might not have to completely ditch your meticulously researched English language keywords, but you should only use...

  4. How to Run Foreign Language PPC Campaigns

    English remains the single most widely used language online. The growth in online use of languages such as Chinese and Arabic far outstrips that of English. Additionally, many users only speak English as a second language.

  5. CIVETS: New Global Marketing Opportunities in Emerging Economies

    You might think that all your communication and online marketing can be done in English, since English is the dominant language of the Internet. Internet Usage On the Rise Internet usage in the CIVETS is high and increasing rapidly.

  6. Top Level Trends of SEM Worldwide in 2010 and 2011

    I'll shine a light on the development of some of the biggest markets outside of the English language by reviewing and predicting trends of Internet marketing worldwide in 2010 and 2011. Now in the beginning of a new year, it is vital to not only...