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  1. Nuances of Spanish Language Search Marketing

    Even within each region Spanish speakers put their own spin on the language with their slang and pronunciation. This should be obvious – after all, not all English-speaking countries are alike. Spanish-speaking countries all have different forms...

  2. International Expansion: Break Down Barriers With Google+ Hangouts

    Then all three of you – you the English speakers, your clients the Japanese speakers, and the translator – can communicate easier without having to rely on the sub-par Internet translations. Example: If you're doing business with Japan, you're...

  3. The Growing Importance of International Mobile Search

    Over the past decade the number of English speakers online has grown by just over 300 percent. For a long time now English has served as the lingua franca, or common language, of the Internet. English is still the most commonly used language online...

  4. How to Launch an English Only Global Search Marketing Campaign

    Rather elusive, these people who are English speakers chose a new lifestyle because they really wanted to. The majority of English speakers are actually not American, so “colour” is “color”, “labour” is “labor” and so on.

  5. Getting Ready for Global Business: The Benefits of the Foreign Language Internet

    Indeed, only 25 percent of the Earth’s population are English speakers, and 94 percent of those speak it as a second language. Together with fellow speakers Motoko Hunt, the founder of AJPR LLC, Michael Bonfils, SEM International managing director...

  6. SEO Your Website For Foreign Languages in Your Domestic Market

    But there are also huge – and largely untapped – possibilities represented by marketing to native speakers of languages other than English in majority English-speaking countries, such as Spanish speakers in the U.S.or Polish speakers in the UK.

  7. 5 Money-Saving Strategies for Localized Websites

    Rolling out a host of localized websites for dozens of target countries is a smart business move for anyone involved in e-commerce (considering that two-thirds of those online are not native English-speakers, and that more than 70 percent of...

  8. Google's New Latin Translation Tool: I Came, I Saw, I Mangled

    Today, we announce the first language translation system by which no native speakers now make use of: the Latin. Google added a Latin-to-English translation tool today. Not great quality, but it makes for some unintentionally funny reading.