Then all three of you – you the English speakers, your clients the Japanese speakers, and the translator – can communicate easier without having to rely on the sub-par Internet translations. Example: If you're doing business with Japan, you're...
In the U.S.there are tens of millions of non-English speakers who represent a huge potential audience that may be underserved when it comes to organic search – meaning an inexpensive way to reach new consumers right here at home.
Over the past decade the number of English speakers online has grown by just over 300 percent. For a long time now English has served as the lingua franca, or common language, of the Internet. English is still the most commonly used language online...
Make sure you have your native speakers in place in those markets and create an “objective system” that all countries can adopt. You will want to track all of your English terms as well as your X language terms per country.
When it comes to Google vs Yandex in Russia, I still think Yandex in 2012 will continue to dominate and be an impactful and useful search engine product to millions of Russian speakers around the world and many multinational companies who market...
Are you focused on a region (Latin America), a language (Spanish speakers), or a single country (Spain)? For example, on average, German words are 30 percent longer than English words. Extending your web presence internationally can be challenging...
Let's take as an example a vacation home rental agency with properties in France wishing to market to French-speakers. Fortunately, competition is generally lower for high-performance keywords in languages other than English.
Rather elusive, these people who are English speakers chose a new lifestyle because they really wanted to. The majority of English speakers are actually not American, so “colour” is “color”, “labour” is “labor” and so on.
This year's SES San Francisco Global Search Marketing Best Practices Roundtable was a particularly interesting session, thanks to excellent questions posed by participants and the sheer knowledge and experience of the speakers.
Indeed, only 25 percent of the Earth’s population are English speakers, and 94 percent of those speak it as a second language. Together with fellow speakers Motoko Hunt, the founder of AJPR LLC, Michael Bonfils, SEM International managing director...
But there are also huge – and largely untapped – possibilities represented by marketing to native speakers of languages other than English in majority English-speaking countries, such as Spanish speakers in the U.S.or Polish speakers in the UK.
Rolling out a host of localized websites for dozens of target countries is a smart business move for anyone involved in e-commerce (considering that two-thirds of those online are not native English-speakers, and that more than 70 percent of...
I would stress that you should not be put off by the word 'basic' where you see it, the solo session format will mean that the audience will be able to dive into certain topics and where our speakers are able to provide an advanced level of context.
Nextweb thinks that the extent that the Chinese market is growing means that the number of Chinese users will overtake English speakers," Techeye reported. The Chinese government has ordered any use of English terms in print and web information...
By way of comparison, English-speakers on the Web increased by less than 300 percent. From 2000-2010, the number of Arabic speakers online increased by 2,500 percent, and Chinese rose 12-fold. The Internet has typically been very English-centric.
Today, we announce the first language translation system by which no native speakers now make use of: the Latin. Google added a Latin-to-English translation tool today. Not great quality, but it makes for some unintentionally funny reading.
Let's look at the keynote speakers for SES Chicago 2010. And the topics tackled by the keynote speakers at SES Chicago 2010 will be hot, hot, hot. Yep, it will be held in the same place -- the Hilton Chicago -- but in a whole new season: Autumn...
Bryan Eisenberg is back to moderate speakers: Nitin Mangtani (Google), Noran El-Shinnawy (Acquisio), Lee Cohen (Become, Inc), and John Federman (Searchandise Commerce). She spells in Queen's English (hey, everyone should!
The thing is, even though English is traditionally the mother tongue of the Internet, 78 percent of web surfers don't speak English as their first language (in fact, China will soon be the dominant language in terms of users, if not pages, with...
Search-Trained Native-Speakers Must Nurture SEO, PPC, SMO Yet Chinese speakers use a traditional keyboard to input all of these characters into computers and therefore into search engines. So, at least, Chinese speakers will tend towards the...
