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  1. Nuances of Spanish Language Search Marketing

    This should be obvious – after all, not all English-speaking countries are alike. Andalusian is a form spoken in southern Spain and is the second-most popular form of the Spanish language in Spain. While both appreciate being of Latin American...

  2. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    What's even more impressive is that the vast majority of these tweets weren't in English but yet the English term "Happy New Year," trended. Even in non-English speaking countries, English terms can still trend (see "countdown" and "Happy New Year").

  3. 6 Ways You Can Put a Little ‘Gangnam Style’ into Video Marketing

    The natural way a person native to the English language will look at something is from left to right. Makes sense right – it's the way English is written. Adding sex appeal to a video is important, but it should always take second place to humor.

  4. Going Global: Localize Your Message for Holiday Retail Traffic

    If initiatives to optimize consumer-facing opportunities are offered in English only, site owners will miss the opportunity to increase revenues and build brand loyalty with the largest segment of the online shopping community – both local and...

  5. How to Run Foreign Language PPC Campaigns

    Additionally, many users only speak English as a second language. English remains the single most widely used language online. A recent study conducted across the European Union found that more than half of Internet users visited foreign language...

  6. CIVETS: New Global Marketing Opportunities in Emerging Economies

    You might think that all your communication and online marketing can be done in English, since English is the dominant language of the Internet. Although that may be true, people do tend to put more trust in websites in their own language...

  7. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Well, Jargon-Bot will automatically detect business jargon or business speak and provide you with real-time translation in plain English. Actually, it’s more American than English. Google has revealed its futuristic binary language made up of dots...

  8. Panda DNA: Algorithm Tests on the Google Panda Update

    We focused on the English language, because Panda was only active on Google.com when we started. Surprisingly enough it worked, but after increasing the spam again we got dropped a second time. Tests that had been running when I wrote that article...

  9. Getting Ready for Global Business: The Benefits of the Foreign Language Internet

    Indeed, only 25 percent of the Earth’s population are English speakers, and 94 percent of those speak it as a second language. Similarly, Swedish custom watch company Few Watches launched Swedish, English, Danish, and German sites and saw a 300...

  10. The Name Game: Display Names and the Law Of Unintended Consequences

    The reason unicode was allowed for display names was reasonable – it allowed people whose names were not written in western English characters to set a display name in their native language. It was long said that people were abandoning signing up...