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  1. SEO Is No One-Trick Pony

    By its nature, some of that content was a "bit" on the technical side, but we tried our best to speak "English" so that the attendees could walk away with fewer questions than they had coming in. You can see how people are navigating the site, in...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Or, you could use a language selector that is written in the local language (for example, if your site is in Portuguese, don't name the "English" selector "Inglês"). Are you going to use multi-lingual Twitter handles and are they registered and...

  3. How to Use Google Analytics Site Search Reports

    Language Use Globally: Also on the topic of international data, when you have a website specific to another country or language, you will benefit from keeping a close eye on the language used in search queries, as this can help you identify hard...

  4. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    For those of you who haven't heard of the Flesch-Kincaid test, it is a test that measures reading comprehension for contemporary (American) English. SEO means optimizing for people who use search engines.

  5. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    What's even more impressive is that the vast majority of these tweets weren't in English but yet the English term "Happy New Year," trended. Even in non-English speaking countries, English terms can still trend (see "countdown" and "Happy New Year").