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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Or, you could use a language selector that is written in the local language (for example, if your site is in Portuguese, don't name the "English" selector "Inglês"). The worst thing you can do is to make your geo-location tool on your site written...

  2. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Even though many countries have English speakers, your prospective customers might only speak the native language. Below are examples of hreflang annotations for English, French and Spanish.link rel="alternate" href="http://example.com/en/test.htm...

  3. How to Use Google Analytics Site Search Reports

    Language Use Globally: Also on the topic of international data, when you have a website specific to another country or language, you will benefit from keeping a close eye on the language used in search queries, as this can help you identify hard...

  4. Nuances of Spanish Language Search Marketing

    This should be obvious – after all, not all English-speaking countries are alike. While both appreciate being of Latin American descent (and they aren't rivals), both just have different variations of their language and culture and they don't feel...

  5. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    What's even more impressive is that the vast majority of these tweets weren't in English but yet the English term "Happy New Year," trended. Even in non-English speaking countries, English terms can still trend (see "countdown" and "Happy New Year").

  6. The Role of #Hashtags in Social Media and Search

    One blogger recently ranted in a blog post about how the hashtag is ruining the English Language. By now everyone has seen or heard hashtags used. Yes, I said 'heard' because hashtags have now infiltrated contemporary culture and advertising...

  7. 12 Questions to Separate Social Media Experts From Pretenders

    Social media management requires professional-level English language and writing skills. While there are always exceptions to the rules, those who didn't major in English, journalism, marketing, or PR, or haven't worked extensively in those fields...

  8. The 11 Most Popular Sports Teams in the World in Social Video [Report]

    Chelsea (English Premier League Soccer) Manchester City (English Premier League Soccer) Many of the sports teams with a global reach place their content into a single channel regardless of the language it's presented in or targeted to, which isn't...