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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Or, you could use a language selector that is written in the local language (for example, if your site is in Portuguese, don't name the "English" selector "Inglês"). Even if you aren't a soccer fan ("football" to the rest of the world), you were...

  2. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Even though many countries have English speakers, your prospective customers might only speak the native language. Below are examples of hreflang annotations for English, French and Spanish.link rel="alternate" href="http://example.com/en/test.htm...

  3. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If your customers only communicate in English and Spanish, sharing posts by your Chinese writing followers won't help you much either. According to Christian Ashlock, Product Marketing Manager at Google+, the reason to limit the availability to...

  4. How to Use Google Analytics Site Search Reports

    Language Use Globally: Also on the topic of international data, when you have a website specific to another country or language, you will benefit from keeping a close eye on the language used in search queries, as this can help you identify hard...

  5. Nuances of Spanish Language Search Marketing

    This should be obvious – after all, not all English-speaking countries are alike. Not all Spanish-speaking countries are alike. Spanish-speaking countries all have different forms and dialects of the Spanish language that they use, which is just...

  6. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    For those of you who haven't heard of the Flesch-Kincaid test, it is a test that measures reading comprehension for contemporary (American) English. The search and social media industries are inundated with many myths, misconceptions, and mistaken...