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  1. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    Last year English soccer player Jonny Howson transferred from his hometown team, Leeds United, to Norwich City. By involving their audience to make them feel like their input is listened to, a brand can build advocates and perhaps come up with...

  2. AdWords Image Extensions Bring Images to Google Search Ads

    The image extensions beta is English only, but available globally. A picture can say a thousand words, and this is especially true when it comes to advertising. And AdWords is expanding their reach with the search results ads by now allowing...

  3. International Expansion: Break Down Barriers With Google+ Hangouts

    Then all three of you – you the English speakers, your clients the Japanese speakers, and the translator – can communicate easier without having to rely on the sub-par Internet translations. Example: If you're doing business with Japan, you're...

  4. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Consequently optimization for India is often done in a non-official and non-native language, English. In the U.S.there are tens of millions of non-English speakers who represent a huge potential audience that may be underserved when it comes to...

  5. Google Panda Update Coming Within Days; 'Next Generation' of Penguin in Works

    Google’s last Panda refresh (and only one so far in 2013) was January 22 and affected 1.2 percent of English queries. You can expect another Google Panda update to roll out this Friday or Monday, according to Google’s Distinguished Engineer Matt...

  6. 5 Reasons Why People Hate International Search Marketing

    When your potential business partner can only speak broken English with an accent via Skype, it might be a little difficult trying to explain how you market stethoscopes online in his country. Or you can say the dude you work for in the office in...