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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Do you have display creative in place considering that your target countries may have an influx of different languages and cultures? Or, you could use a language selector that is written in the local language (for example, if your site is in...

  2. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Google Webmaster Tools has announced the addition of a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web...

  3. Nuances of Spanish Language Search Marketing

    Differentiating Languages This should be obvious – after all, not all English-speaking countries are alike. Spanish-speaking countries all have different forms and dialects of the Spanish language that they use, which is just one of the ways that...

  4. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    I next analyzed how the term "Happy New Year" trended in other languages: Russian, Chinese, Spanish, and Arabic. What's even more impressive is that the vast majority of these tweets weren't in English but yet the English term "Happy New Year...

  5. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    This change is currently available in English on Google.com, however they plan to expand the feature to more countries and languages in the future. Google has announced search results updates meant to deliver comprehensive results for car shoppers...

  6. Google Analytics Language Report: What You Can Learn About Your Visitors

    In the real world, we talk about languages by using their name, for example "English" or "French". This Google Analytics Language report is beneficial for understanding your users better and seeing how activity might vary across different languages.