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  1. Google Analytics Language Report: What You Can Learn About Your Visitors

    In the real world, we talk about languages by using their name, for example "English" or "French". This Google Analytics Language report is beneficial for understanding your users better and seeing how activity might vary across different languages.

  2. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Official studies put the number of languages spoken in India somewhere around 325, with 22 of those being recognized as official languages by the government. In the U.S.there are tens of millions of non-English speakers who represent a huge...

  3. 5 Reasons Why People Hate International Search Marketing

    Seeing how people react to your work from different countries, cultures, and languages is very rewarding and insightful – and if you get good at it, your boss might just let you travel after all. When your potential business partner can only speak...

  4. Page Quality, Local & Ranking Changes Top List of 65 Latest Google Search Updates

    That’s relevant, for example, for global companies where the product pages are the same, but the links for finding the nearest store are country-dependent.project “Translation and Internationalization”] We revamped code for understanding which...

  5. The Growing Importance of International Mobile Search

    The growth rates of various foreign languages also far outstrip the growth in English usage, which may be heading for saturation point. For a long time now English has served as the lingua franca, or common language, of the Internet.

  6. Google Rich Snippets Testing Tool Gets New Name, Design, Languages

    The tool is now available in languages other than English to help webmasters from around the world build structured-data-enabled websites. Another confusing caveat is that the WMT Help resource has been updated to reflect the new tool name, but it...

  7. When Machines Start Writing Back: My Problem With DataPop & Automated Content Creation

    DataPop are leading the charge in the ad copy arena; expect to see them branch out into other languages and even types of content as they further their technology. Right now they’re only doing this in English, though non-English copywriters should...

  8. How to Run Foreign Language PPC Campaigns

    The growth in online use of languages such as Chinese and Arabic far outstrips that of English. As you'll be dealing with foreign languages and possibly unfamiliar search engines, it's likely that you'll need the assistance of language professionals.