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English Language Latino Market

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  1. SEO Your Website For Foreign Languages in Your Domestic Market

    In the U.S.notably, MySpace saw some great success with MySpace Latino before Facebook came along and blitzed the social networking scene. Meanwhile, Best Buy launched a duplicate website in Spanish for the U.S.market and found that users of the...

  2. Search Marketing in Brazil: Report from SES Latino

    I recently conducted an interview with Marcelo Sant'Iago the Director of Business Development of MídiaClick, a performance-based marketing agency from São Paulo, Brazil and a conference speaker at Search Engine Strategies Latino on the sessions...

  3. Implementing your Search Strategy for the Latino Market, Part 2

    While tracking Latino campaigns definitely adds to the overall amount of analytics work, Williams own work experiences with Latino campaigns didn't lead to any difference in approach from his company's U.S.regional and English language campaigns.

  4. Implementing your Search Strategy for the Latino Market, Part 1

    In this final two-part article, we discuss ways to implement those strategies as recommended by established search marketing professionals in the Latino arena, and offer a resources list to help you promote your content in Latino Web sites...

  5. Marketing to Hispanics Part II Released

    Nacho says that what keeps him up at night worrying about the US Hispanic and the Latin American markets is: If Latino-focused ad agencies merely add SEM or any other Internet-based programs to their list of services as if it were just an SKU and...