Census, 16 percent of Americans identify themselves as Hispanic or Latino, with that number expected to rise to 30 percent by 2050. Consequently optimization for India is often done in a non-official and non-native language, English.
In the U.S.notably, MySpace saw some great success with MySpace Latino before Facebook came along and blitzed the social networking scene. Meanwhile, Best Buy launched a duplicate website in Spanish for the U.S.market and found that users of the...
The number of Latino-owned businesses grew by 31 percent from 1997 to 2002 – a rate that is three times the national average. One site that Maria cited as doing a very good job is MSN Latino. Maria told me that about 16 million Hispanics are...
I recently conducted an interview with Marcelo Sant'Iago the Director of Business Development of MÃdiaClick, a performance-based marketing agency from São Paulo, Brazil and a conference speaker at Search Engine Strategies Latino on the sessions...
While tracking Latino campaigns definitely adds to the overall amount of analytics work, Williams own work experiences with Latino campaigns didn't lead to any difference in approach from his company's U.S.regional and English language campaigns.
In this final two-part article, we discuss ways to implement those strategies as recommended by established search marketing professionals in the Latino arena, and offer a resources list to help you promote your content in Latino Web sites...
SEW: Countries in Europe, such as Portugal and Spain.would they not be considered part of the Latino market, even though they have a share language and some shared cultural aspects as the Latin Americas?
Popular Spanish-language Latino search engines and directories Francis Petty, Online Marketing Manager of LaNacion S.A.offers his company's keyword research strategy for effectively reaching the Latino market:
This means that if you're trying to reach the Latino market, having web site content only in English could mean you're not reaching half of your target market. Emerson Calegaretti, VP of client development in Latin America for Acronym Media...
Hispanics speak Spanish fluently, and roughly half of Latino adults (7.1 million) prefer Spanish language sites. It is a market that is just starting to realize its potential, and search marketers reaching out to the Latino market today may find...
Prominent Placement had no previous experience with developing non-English programs, or with Latino-based markets After an initial period of extensive testing of early adopters in the Latino search market, Prominent Placement was eventually...
A special report from the Search Engine Strategies Latino conference, July 10-11, 2006, Miami, Florida. Danny Sullivan moderated a veritable all-star line up at the SES Latino session "Search Landscape: Latin America.
SearchCast, July 13, 2006: SES Latino; Yahoo's Expansion To US Hispanic Sites; The ads will be both in Spanish and English, not based on geo-location but based on the language used in the query. Spanish-language Web sites.
For more information on the Hispanic market, check out our coverage of SES Latino from Monday and Tuesday. The ads will be both in Spanish and English, not based on geo-location but based on the language used in the query.
Nacho says that what keeps him up at night worrying about the US Hispanic and the Latin American markets is: If Latino-focused ad agencies merely add SEM or any other Internet-based programs to their list of services as if it were just an SKU and...
