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English Language Latin American

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  1. Nuances of Spanish Language Search Marketing

    This post will help you understand the nuances of Latin American search marketing and what you can do to help your campaigns over the hurdles that are often faced with so many countries under a single language.

  2. Undoing SEO Damage Caused by Global Reputation Management Disasters

    You will want to track all of your English terms as well as your X language terms per country. For example, Nissan’s “Moco” which was launched in Latin American markets failed to take off because nobody really wanted to drive a  “booger” car around...

  3. How to Launch an English Only Global Search Marketing Campaign

    International English is quickly being standardized as a mix of American and British English; however it isn’t adopted en masse. The majority of English speakers are actually not American, so “colour” is “color”, “labour” is “labor” and so on.

  4. Top Level Trends of SEM Worldwide in 2010 and 2011

    I'll shine a light on the development of some of the biggest markets outside of the English language by reviewing and predicting trends of Internet marketing worldwide in 2010 and 2011. Now in the beginning of a new year, it is vital to not only...

  5. Google's New Latin Translation Tool: I Came, I Saw, I Mangled

    Google added a Latin-to-English translation tool today. Being but a few speak Latin daily, year by year more than a hundred thousand American students receive the National Latin Exam. Today, we announce the first language translation system by...

  6. Embracing the Nation -- Why Localizing by Country Works

    Thanks to our exploring and exploiting forebears, English is now spoken around the world, French is spoken throughout northwest and central Africa, Spanish is spoken throughout Latin America, Portuguese is spoken in Brazil, and so on and so forth.

  7. Localizing Websites: Why it Pays to Target Countries and Not Languages

    It may seem like a sensible option prima facie to create websites targeted by language, rather than individual localized sites for each country; after all, English is the official or primary language of more than 50 countries, Spanish is the...

  8. Asian, Arabic and Russian Characters In Domains Soon: What Does It Mean

    Considering it is known as the "World Wide web", the internet's reliance on the English language has long been maligned as a hangover from the web's beginnings as a communications tool for the US military.new characters are expected to be added...

  9. Search Marketing in Brazil: Report from SES Latino

    The fact is: Brazil is the only Portuguese speaking country, so language is one of the barriers keeping Latin-american companies out of our market. But I have to be fair: Spanish is a barrier for many brazilian executives, not to mention English.

  10. Implementing your Search Strategy for the Latino Market, Part 2

    While tracking Latino campaigns definitely adds to the overall amount of analytics work, Williams own work experiences with Latino campaigns didn't lead to any difference in approach from his company's U.S.regional and English language campaigns.

  11. SES Latino -- Interview with Conference Chair Nacho Hernandez

    One that was very popular was called "Translate or Create - Strategies for Those With English Language sites. Now you may not want to bother with translating between languages; you may just want to create in just the non-English language; but then...

  12. Planning your Search Strategy for the Latino Market

    Certain keyword terms may carry different cultural meanings in translation, and may result in a considerably different impact between English and Spanish language audiences. Latininteractivo's Latin American Advertising Trends Report 2007 (free...

  13. Marchex Teams with Fox for Latin Web Sites

    As it does with its English-language network of direct navigation domains, Marchex will monetize those sites with display ads and pay-per-click text ads. The potential of the Latin market is obviously not lost on the Marchex team, as they have...