Language is one of the biggest barriers that companies have to face when dealing with international customers/clients. Example: If you're doing business with Japan, you're going to want a translator to help you translate Japanese into English and...
Consequently optimization for India is often done in a non-official and non-native language, English. In the U.S.there are tens of millions of non-English speakers who represent a huge potential audience that may be underserved when it comes to...
When your potential business partner can only speak broken English with an accent via Skype, it might be a little difficult trying to explain how you market stethoscopes online in his country. When an English person asks a non-English person, “how...
Google has created three ways for you to indicate that the Japanese URL is the Japanese-language equivalent of the English page: Germany, and Japan could very well have the following regional variations: http://www.example.com/en/page (Generic...
If initiatives to optimize consumer-facing opportunities are offered in English only, site owners will miss the opportunity to increase revenues and build brand loyalty with the largest segment of the online shopping community – both local and...
For a long time now English has served as the lingua franca, or common language, of the Internet. English is still the most commonly used language online but it still represents only just over a quarter of total usage.
Particularly in Europe where we can have so many regional language variations even in one country, so this is likely to be a mainstay of international SEO targeting now and in the future. The client is a small business with fairly low average sale...
You will want to track all of your English terms as well as your X language terms per country. KFC Malaysia is proof that when you're doing global SEO, reacting quickly to social media disasters is paramount to a successful international SEO job.
Foreign markets typically have very little representation with SEO software and there are very few enterprise tools in those markets, said Reich; where there are, they are more apt to be English SEO software solutions modified for translation.
Yet, international websites are a serious game and require just as much thought and attention as their English counterpart. With more than 73 percent of Internet users searching the web in a language other than English, the jump into the global...
English-language content targeted in U.S. If there are multiple language versions of the website, each language must use rel="alternate" hreflang="x" (e.g.a page in Spanish must have a rel="alternate" hreflang="x" link to the English and French...
Precisely because English is the most common language online, it follows that there is less content in any other individual language and, therefore, less competition for keywords and rankings. It would seem obvious to point out that the greatest...
For example, on average, German words are 30 percent longer than English words. Understanding the basic principles of International SEO will ready you to enter a new foreign market successfully. Are you focused on a region (Latin America), a...
There’s less keyword competition in languages other than English, due to there being less content overall. Try it out and I’ll bet that your PPC costs would be dollars less per click in non-English speaking countries.
high-fiving themselves and, within one minute, one guy shouts at the barista that he’d, "take two cups of coffee and one of those donut thingy’s", all in English. You can tell everyone including the barista was a bit annoyed, especially since her...
Including same language content…American English translated to British English. Just because you could halfway understand a translated Russian to English page, doesn’t mean in other languages they can understand your content.
Germany & France), two would use essentially the same content developed for the current English-language market. If we're also after the English speaking communities in Germany and France (often the case for high end products targeting Ex-Pats...
But if your site is not English language, you may still have nothing to fear. Many websites in the UK today are feeling the impact of Google's Panda update, one day after it was officially rolled out to all English-language Google users.
As in most English-speaking countries, Facebook is the predominant social media site for the U.K.with YouTube and Twitter running a close second and third. Social media networking sites continue to be one of the hottest commodities in the...
Carefully check your English copy to make sure that it will still make sense when translated into any other language. You can either write this copy in English and then have it translated by a professional linguist, or have a multilingual...
