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English Language Global Search Marketing

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  1. Going Global: Localize Your Message for Holiday Retail Traffic

    If initiatives to optimize consumer-facing opportunities are offered in English only, site owners will miss the opportunity to increase revenues and build brand loyalty with the largest segment of the online shopping community – both local and...

  2. The Growing Importance of International Mobile Search

    For now English remains on top of the pile, but foreign language marketing already represents a hugely important growth area in e-commerce and digital marketing. For a long time now English has served as the lingua franca, or common language, of...

  3. CIVETS: New Global Marketing Opportunities in Emerging Economies

    You might think that all your communication and online marketing can be done in English, since English is the dominant language of the Internet. They also tend to search in their native language first, even when looking internationally.

  4. How to Launch an English Only Global Search Marketing Campaign

    You might even find yourself ranking in English in a foreign language version of Google however, there are search engines such as Baidu that don’t index English sites into its search engine (instead, Baidu partners with Bing China to provide...

  5. 5 Strategies for Managing Twitter Across Multiple Languages

    For those involved with social media marketing, in particular Twitter, this has special relevance, thanks to the enormous growth of Twitter in foreign language markets – last year over 60 percent of registered accounts were outside the U.S.and...

  6. Get Linked: How to Build Backlinks in Foreign Languages

    The comparatively small amount of content and, consequently, competition for keywords in languages other than English means that you can get your localized foreign language sites to rank highly in search engines much more quickly than you can with...