If initiatives to optimize consumer-facing opportunities are offered in English only, site owners will miss the opportunity to increase revenues and build brand loyalty with the largest segment of the online shopping community – both local and...
For now English remains on top of the pile, but foreign language marketing already represents a hugely important growth area in e-commerce and digital marketing. For a long time now English has served as the lingua franca, or common language, of...
You might not have to completely ditch your meticulously researched English language keywords, but you should only use them as a jumping off point for a brainstorming session – preferably in the company of a native-speaking translator.
You might think that all your communication and online marketing can be done in English, since English is the dominant language of the Internet. They also tend to search in their native language first, even when looking internationally.
With more than 73 percent of Internet users searching the web in a language other than English, the jump into the global unknown can certainly reap plenty of dollars. Whereas the English net is bursting at the seams with content, the volume in...
English-language content targeted in U.S. If there are multiple language versions of the website, each language must use rel="alternate" hreflang="x" (e.g.a page in Spanish must have a rel="alternate" hreflang="x" link to the English and French...
You might even find yourself ranking in English in a foreign language version of Google however, there are search engines such as Baidu that don’t index English sites into its search engine (instead, Baidu partners with Bing China to provide...
There’s less keyword competition in languages other than English, due to there being less content overall. Try it out and I’ll bet that your PPC costs would be dollars less per click in non-English speaking countries.
Lising noted that in the Asian market, English to Japanese translations, for example, often fail to match local search terms or even the context in which the phrase was intended; localization is a required extra step.
Similarly, Swedish custom watch company Few Watches launched Swedish, English, Danish, and German sites and saw a 300 percent increase in online traffic since commencing trading on the foreign language Internet.
Clearly, if you build your account in English, you can’t just target all countries and expect it to resonate. An English phrase can have a very different meaning in England as it does in the U.S. An obvious difference is language.
For those involved with social media marketing, in particular Twitter, this has special relevance, thanks to the enormous growth of Twitter in foreign language markets – last year over 60 percent of registered accounts were outside the U.S.and...
Many websites in the UK today are feeling the impact of Google's Panda update, one day after it was officially rolled out to all English-language Google users. But if your site is not English language, you may still have nothing to fear.
Carefully check your English copy to make sure that it will still make sense when translated into any other language. You can either write this copy in English and then have it translated by a professional linguist, or have a multilingual...
Does having an English language blog indicate Baidu has ambitions to beef its presence globally? Baidu launched Baidu Beat, its English-language blog, earlier this month. Join us for SES London 2011, the Leading Search & Social Marketing Event...
One problem is that, unlike in the U.S.where English is the main language, there are 200 different languages to contend with in Europe! But there's much more to worry about than language. Finally, the most important cultural element to keep in mind...
Keyword research is far more than just a straight translation of your highly optimized English keywords. Additionally, there are more technical challenges such as hosting, ccTLDs, and de-duplicating similar language content.
Trust: Trust is diminished, especially if your domain isn't a recognized brand in that country and could get even worse if your domain is an English word or phrase. Ask yourself this first, would you link to some foreign companies "English" folder...
The comparatively small amount of content and, consequently, competition for keywords in languages other than English means that you can get your localized foreign language sites to rank highly in search engines much more quickly than you can with...
Bing will soon become the third general search engine option for all Firefox English language users, behind Google and Yahoo. However, there is one industry that is pleading for candidates, SEM (Search Engine Marketing)!
