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  1. International Expansion: Break Down Barriers With Google+ Hangouts

    Then all three of you – you the English speakers, your clients the Japanese speakers, and the translator – can communicate easier without having to rely on the sub-par Internet translations. Example: If you're doing business with Japan, you're...

  2. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Consequently optimization for India is often done in a non-official and non-native language, English. In the U.S.there are tens of millions of non-English speakers who represent a huge potential audience that may be underserved when it comes to...

  3. 6 Ways You Can Put a Little ‘Gangnam Style’ into Video Marketing

    The natural way a person native to the English language will look at something is from left to right. Makes sense right – it's the way English is written. The most viral video on YouTube is definitely worth a little analysis to figure out what made...

  4. Semantic Search in 2025

    If you had been learning English as a second language, this would have been a very helpful exercise in helping you understand what the sentence was trying to say. Just as your elementary English teacher taught you, there are rules that need to be...

  5. Going Global: Localize Your Message for Holiday Retail Traffic

    If initiatives to optimize consumer-facing opportunities are offered in English only, site owners will miss the opportunity to increase revenues and build brand loyalty with the largest segment of the online shopping community – both local and...

  6. Google Updates Above the Fold Page Layout Algorithm

    In a tweeted “weather report,” Cutts said less than 0.7 percent of English language queries are affected. This update is reported to have a slightly less effect and affects English queries only. Google’s Matt Cutts has announced the first official...

  7. Google Crisis Response: From Search Engine to Information Provider

    Crisis response is a global effort, so it is not always in the English language. The work of this small, relatively unknown, team is indicative of the future of information retrieval on connected devices and their journey illustrates why search...

  8. Page Quality, Local & Ranking Changes Top List of 65 Latest Google Search Updates

    This launch extended the Knowledge Graph to English-speaking locales beyond the U.S. Knowledge Graph Carousel.project “Knowledge Graph”] This change expanded the Knowledge Graph carousel feature globally in English.project “Knowledge Graph”] This...

  9. Google Warns of Upcoming Exact Match Domain Algorithm Change

    Cutts also tweeted, “New exact-match domain (EMD) algo affects 0.6% of English-US queries to a noticeable degree. UPDATE: Google has confirmed that during the same time as the EMD update was announced, a significant update to the Panda algorithm...

  10. The Growing Importance of International Mobile Search

    For a long time now English has served as the lingua franca, or common language, of the Internet. English is still the most commonly used language online but it still represents only just over a quarter of total usage.