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  1. International Expansion: Break Down Barriers With Google+ Hangouts

    Then all three of you – you the English speakers, your clients the Japanese speakers, and the translator – can communicate easier without having to rely on the sub-par Internet translations. Example: If you're doing business with Japan, you're...

  2. 5 Reasons Why People Hate International Search Marketing

    If you’re marketing to Japanese, then put a Japanese man in the picture not a Korean or Chinese guy. When your potential business partner can only speak broken English with an accent via Skype, it might be a little difficult trying to explain how...

  3. Going Global: Localize Your Message for Holiday Retail Traffic

    El Dia de los Reyes Magos, or Three Kings Day, is a gift-giving celebration common in the Hispanic community, and Japanese tradition calls for the exchange of o-seibo gifts. The new German site includes the localized descriptions and information on...

  4. The Sun Never Sets on the Wide, Wide World of Online Video

    This means the average Japanese video viewer watched almost 160.0 videos that month. You don’t need to read English to enjoy this clip. In the 21st Century, I’d use the phrase “the sun never sets on the wide, wide world of online video” to describe...

  5. Really Google? Penalizing Good Sites To Get Some Bad Ones

    Just to get a bit self-righteous: surely my review-page for Haruki Murakami's 1Q84 is among the most useful non-Japanese ones currently available (certainly better than what Wikipedia has on offer), yet it barely breaks the top fifty results in a...

  6. Social Media Around the World: Current Trends and Future Growth

    Twitter is rapidly gaining popularity in Japan, but local Japanese sites like Mixi and Gree still maintain dominance over the social media market, according to online statistics firm Socialbakers. As in most English-speaking countries, Facebook is...

  7. Human-flesh Search Engines Unearth Dark Side of Online Community

    Pictures and video is used for illustration only - it is a 4chan video denouncing scientology, translated into japanese by other users. These forums have evolved into public spaces that are much more participatory, dynamic, populist and perhaps...

  8. 10 Missed Opportunities in Search Engine Marketing in Japan, Part 2

    One bad translation is forgivable in the English language, but detrimental to the trust you're trying to develop with your Japanese audience. A few years ago, Technorati claimed that the Japanese had more blog posts then everyone in the English...