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  1. Google Analytics Language Report: What You Can Learn About Your Visitors

    In the real world, we talk about languages by using their name, for example "English" or "French". English. To get around having many rows for the same language, you may wish to group the various version of a language together so that you can...

  2. 5 Reasons Why People Hate International Search Marketing

    When your potential business partner can only speak broken English with an accent via Skype, it might be a little difficult trying to explain how you market stethoscopes online in his country. When an English person asks a non-English person, “how...

  3. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    The hunter is French but as this was a pan-european campaign with the potential of going viral in english speaking countries across the globe, we wanted an 'international' accent," said Munyazikwiye. And why does the hunter have such a curious...

  4. How to Run Foreign Language PPC Campaigns

    English remains the single most widely used language online. Don't throw away your carefully researched English keywords, but use them only as a starting point. The growth in online use of languages such as Chinese and Arabic far outstrips that of...

  5. 4 Localization Tips for Savvy Global Businesses

    With more than 73 percent of Internet users searching the web in a language other than English, the jump into the global unknown can certainly reap plenty of dollars. Yet, international websites are a serious game and require just as much thought...

  6. Panda, Fresher Results, Spelling Top Google’s January 2012 Search Updates

    Google will now generate related searches by auto-detecting the language of the query (e.g.a user typing a query in French might see French query refinements, even if the language is set to English). One other language update: Google users in Saudi...

  7. Google Won't Erase Links to Max Mosley Hooker Orgy Stories, So He Sues

    We've been saying to Google, you shouldn't do this, this material is illegal, these pictures have been ruled illegal in the English High Court. In the most recent case, settled in a French court in November, he only walked away with £6000 despite...