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  1. How to Run Foreign Language PPC Campaigns

    A recent study conducted across the European Union found that more than half of Internet users visited foreign language (usually meaning English) websites. Running a foreign language PPC campaign brings its own unique challenges.

  2. Human-flesh Search Engines Unearth Dark Side of Online Community

    Online activism is also something that is not foreign to the west. These forums have evolved into public spaces that are much more participatory, dynamic, populist and perhaps even democratic than anything on the English-language Internet.

  3. Implementing your Search Strategy for the Latino Market, Part 2

    When measuring by breadth of features – including Spanish language capabilities (allowing Spanish keywords, Spanish Ads, mixing and matching) along with targeting capabilities (foreign countries, language, demographic, dayparting, and region...