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  1. Brand Monitoring: A Guide to Protecting Trademarks on Paid Search

    Since Internet advertising is fairly new, there's not a lot of case law on trademark use in search engine advertising. Trademark Law in the U.S. Trademark rights begin when you first use the mark in commerce -- for example, the date you start to...

  2. Utah Legislature Attempts to Regulate Keywords - Again

    Utah's Misguided Trademark Protection Act Kate Kaye at ClickZ.com is reporting that the Utah House has passed H.B.which is another law the state is considering to regulate keywords advertising. The Senate has until Thursday to pass the law, as Utah...

  3. Trademark Law - What Search Marketers Should Know, Part 1

    With a growing number of trademark infringement lawsuits against search engines, and a general ignorance by state and federal legislators on the true application of trademark law itself, few legal guidelines are currently in place for search...

  4. Search and the Law: Attorney Deborah Wilcox

    So I would say that we both have growth, and not enough growth in the copyright and trademark area with respect to some off these boundaries of the law. Under trademark law, that is a significant number.

  5. Search and the Law: Attorney Clarke Douglas Walton

    Walton is a lawyer focused on Internet and intellectual property law, including copyright and trademark issues. He is a member of the Nevada Bar, International Trademark Association, and American Intellectual Property Law Association.

  6. Copyright Law: What Search Marketers Should Know (Part 1)

    People need to understand that for most Web site content on the Internet– original articles, text, videos, music, images, etc.somebody probably owns the copyright to that content.explains Clarke Walton, trademark attorney for the Walton Law Firm...