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  1. How to Test International Search Marketing Opportunities at Low Cost

    Apparently, the trouble with swords (these are real ones for collectors by the way) is that they're a specialty purchase bought by a relatively small band of collectors. Mostly, when you link build you'll be thinking about what links are going to...

  2. SEO's Achilles' Heel: The Misdirected Attack on Search Engine Optimizers

    Maybe a specialty chain, like J. Many of my SEO colleagues are usually quick to blame Google and the other search engines for not being better at catching these cheating ways. This past weekend, while most of us were making a last minute dash to...

  3. The Small Business Guide to Choosing Keyword Phrases

    The specialty nature of those products makes them a smaller business. Does your site architecture support getting search engines into the dark depths of every category? We don't need to look too closely at the search volume unless we're working on...

  4. Highlights from the SEW Blog: April 14-18, 2008

    Vertical & Specialty Search Yahoo's Test of Google Ads is Successful, Partnership ProgressesYahoo's two-week test of Google's search advertising has reportedly proved successful, and a partnership between the two search engines is increasingly likely.

  5. Highlights from the SEW Blog: March 24-28, 2008

    Vertical & Specialty Search SEW Experts: Yahoo and the Future of SearchBecause of spam, search engines had to stop trusting Webmasters to tell them about their site. We've collected all the search marketing news from selected posts to the Search...

  6. Highlights from the SEW Blog: March 17-21, 2008

    Vertical & Specialty Search Election Year Brings New Efforts to Regulate Search Engine Data CollectionA New York State Assemblyman has introduced a bill aimed at regulating the way search engines collect private data of its users.

  7. Highlights from the SEW Blog: February 25-29, 2008

    Vertical & Specialty Search Berkan, Alt Search Engines Matt Cutts' Google NoIndex Discussion Gets InterestingThe ongoing discussion of the ways you can stop search engines from indexing specified pages and the use of the noindex meta tag was the...