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  1. What is SEM? Depends on Who You Ask

    Search engines, leading authorities, and industry professionals fail to agree on the definition of "search engine marketing". The idea is to use search engines to market your products or services. To me, SEM covers the whole gamut of marketing via...

  2. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    What’s more, as people engage with and share this content with others, it sends strong signals to the search engines that improve its position in search engine results, which increases the content’s reach significantly.

  3. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Chinese people typically use search engines to research. Blog comments, forum posts However, since search behavior is different in China, it's often a forgotten, yet critical link in an overall Chinese search strategy – and, according to Taobao...