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  1. Travel Search 2.0 -- Know Your Audience

    As the OTA's and the meta travel/comparison engines have become so firmly entrenched, the only thing to do is build upon the experience and create added value around the basic layer of content you have.

  2. Video Search: Still "Early Days"

    A longer version of this story for Search Engine Watch members offers specific tips for encoding search engine friendly video, including recommendations for optimizing for specific engines, best types of meta data to use, tips on encoding tools...

  3. Show Me the Content: Web Search, Verticals, and Metasearch

    For a long time I've said verticals will continue to grow in popularity and importance as meta search tools which are getting better all of the time will allow various database and content publishers to offer material (free or fee) to end users...