Get a column? However, consider the concept that search engines can track your average performance in this area over time. Being endorsed as a writer in a major journal like that. They can simply scrape the data whenever they load the article page...
Editor's note: This column originally was published on September 16, 2012, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2012. Bearing in mind that this column is about people who don’t have the time or...
Editor's note: This column originally was published on August 7, 2012, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2012. Are you writing for search engines or are you writing to build an audience?
While the idea for this column was 100 percent mine, I did a search and found that he had written a similar post (that I encourage you to read) titled “7 Habits of Highly Effective SEOs”. I need to provide a shout-out to Neil Patel for this...
Fluid Grid: A fluid grid system uses percentages to define column or div widths instead of pixels. This (relative) uniformity in user experience would appear to be wonderful for search engines and developers alike.
So, we moved away from the old column format (remember that? Easier to find via search engines. Implement an SEO strategy to increase traffic from search engines. Average monthly Visits from Search Engines up 76% on last year (2010) and 11% on 2008.
I can't say whether this type of measurement was used in Panda and that it not really the point of this column. The search engines go to great lengths to prevent this from happening (note that I used a specialized query to force duplicate content...
My last column looked at some simple analytics reports and methods that can help you to improve your site's search traffic. And although PageRank is part of Google's proprietary ranking algorithm (and still an important part, although its role may...
If this column is blank, Panama uses the actual keyword -- if you fill something in, it uses that. However, Yahoo's solution was much more elegant: Simply fill in the alt text column next to any questionable keywords with the text you want to...
I found 10, but quickly ran out of room for this column, so we'll cover the first five today, then the remainder in my next column. When targeting a nation with multiple search engines, it's a good practice to focus on a primary.
Today's column ran earlier on Search Engine Watch. According to Sage Lewis's "Re-Thinking Link Building" column, many businesses resort to letting their interns take care of link building. An important feature of these sites: they allow search...
Today's column ran earlier on Search Engine Watch. Several readers have asked me to expand on my "Link Building 101" column, which focused on the fundamentals of how linking works and why it's important, and to discuss the various tactics for...
For the purposes of this column, we'll focus on the German version of the "cheap flights" keyword, which principally revolves around the term "Billigflug. How Much of This Really Affects Search Engines?
German has a couple of major accents of concern, one which is featured in the name of the author of this column: the umlaut, or two dots above the ü, Ö, or Ä. English, the mother tongue of many of the readers of this column, has very little to do...
According to Sage Lewis's "Re-Thinking Link Building" column, many businesses resort to letting their interns take care of link building. An important feature of these sites: they allow search engines to follow their links to your site.
Several readers have asked me to expand on my "Link Building 101" column, which focused on the fundamentals of how linking works and why it's important, and to discuss the various tactics for managing a link building campaign.
One reason I write this column is to help the average Joe understand SEO. One thing that inevitably happens is that more people send me messages asking that I provide an analysis -- not as part of my column, just some free advice.
The 33rd and final installment of my Search Engine Watch "Content Advertising" column was published in June 2008. Before we get started, I suggest you read the first installment of that column. Since then, great progress has been made in the...
I've never known David to pull a punch -- on his company's blog, in his weekly Profitable PPC column published by Search Engine Watch, or at search and advertising industry events. Shari has a 100% success rate for getting client sites ranked at...
First off, dear readers, I exchanged e-mails with his editor-in-chief, and even offered to rebuke this column in a column of my own on his Web site. OK, time to respond to the column. If this magazine wanted a column on SEO, they should have done a...
