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  1. Search Engine Marketing Checklist for Hotel Marketers

    Also identify the top 100 pages in terms of highest organic search impressions from Google Webmaster Tools reports Review and improve the page title tag, H1 tag, and the META description content of the top 100 pages in terms of highest Google and...

  2. Introducing the Local Marketing Adoption Curve

    Title tags should include city, and meta descriptions should include categories. Here, you want to cleanse your data and ensure that it is consistently distributed to the major search engines, IYPs, directories, and social media networks.

  3. The Evolution of SERPs and User Behaviors

    Long, descriptive title tags and meta descriptions were advantageous because people wanted to know as much as possible about what they’d find before they committed to clicking. Optimize meta for more than just keywords.

  4. A Recipe for a Tasty Semantic Search & SEO Salad

    Stop trying to just salt your content and meta data with keywords, thinking that's all you need to get to the top of the search results. As semantic search capability continues to develop, it will become increasingly important to stop focusing on...

  5. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    Meta keywords were deprecated, the notion that it was necessary to embed keywords repeatedly slowly faded (a comment here and there about keyword stuffing may have helped). There was a time when web copy written primarily for users or for search...