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  1. Search Engine Marketing Checklist for Hotel Marketers

    Also identify the top 100 pages in terms of highest organic search impressions from Google Webmaster Tools reports Review and improve the page title tag, H1 tag, and the META description content of the top 100 pages in terms of highest Google and...

  2. The Evolution of SERPs and User Behaviors

    Action words at the beginning of your title tag Optimize meta for more than just keywords. As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus.

  3. What is SEM? Depends on Who You Ask

    But today I look at it as a blended force of paid and organic working together and tag teaming the branding, marketing and influencing online public relations," said Lisa Buyer, author of "Social PR Secrets", industry speaker, coach, and trainer.

  4. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    The title of the app determines the URL and title tag of the web page the app is hosted on. Just as Google and major search engines frown on keyword stuffing on websites, stuffing the keyword field with unrelated keywords can get an app rejected...

  5. How To Use HTML Meta Tags

    A long time ago in a galaxy far, far away, the “keywords” meta tag was a critical element for early search engines. The Keywords Meta Tag A developer will noindex/nofollow the pages of the site to keep them from being picked up by the search...

  6. AOL Serves Google Search Results. But Is Microsoft Doing Their SEO?

    Content or markup follows patterns that may be associated with deceptive practices e.g.the content of the keywords meta tag is very long or contains duplicate keywords Content is not where search engines expect to find it e.g.the page is missing...