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  1. Forget Big Content – Small Content Is Critical to Search Success

    And given that user behaviors are also changing with regard to how we use search engines generally, it results in much larger search volumes for longer tail terms. As we get more experience in using search engines, we refine how we use them and...

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    We don't yet know how things will ultimately shake out, but if the independent labels' fears about their content being taken down come true, we have an unsettling precedent for search engines to censor content as a punishment for being uncooperative.

  3. A Recipe for a Tasty Semantic Search & SEO Salad

    As semantic search capability continues to develop, it will become increasingly important to stop focusing on precise keywords and hoping that the search engines will recognize relevant synonyms. But more importantly, this also increases our...

  4. Nuances of Spanish Language Search Marketing

    A canonical tag will make multiple pages considered as one page to the engines and it does this without redirecting visitors to a new URL. Having duplicate content can result in loss of traffic, poorer rankings, and lower relevancy for engines.

  5. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    If despite all of that you buy the domain and you find out there's really scuzzy stuff going on and it's got some issues the search engines, you can do a reconsideration request," Cutts said. Obviously if a site is showing up in Bing, but not...

  6. What is SEM? Depends on Who You Ask

    How Do the Search Engines Define SEM? SEM is all about helping users of search engines find your website. Search Engines Promote SEM as Paid Search SEM encompasses all of the various ways site owners can use search engines to attract more traffic...

  7. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    You should be tracking multiple engines, geographic locations and local. This is a major differentiator of gShift's tools, he added. More data means more choices and more ways to interpret success. That's why today, marketers need trusted data more...