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  1. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Although the United States app store market is the largest revenue opportunity, users from other countries can benefit from an app that supports their native language and country. It would be a waste of resources to localize for every country and...

  2. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    It decreases overhead, and those regional resources can still work together with country-specific stakeholders to get things done. In many of these cases you may be able to leverage existing in-country relationships already developed by your PR or...

  3. ROPE: 4 Essentials for Global Integrated Digital Marketing

    One observable trend among global brand websites is that many are simply translating content to various country-specific sections. Complicated marketing, content, regional and brand communications silos often collaborate infrequently and...

  4. Google, Bing & Yahoo Tracking the 2012 Presidential Election Results

    It is probably the biggest contribution you can make to the country. All three of the major U.S.search engines are catering to Americans’ insatiable need for election data today, alongside a few get out the vote initiatives and helpful voter...

  5. How to Launch an English Only Global Search Marketing Campaign

    Ethnic communities: A community of people who may have originated from one country living in another country. Targeting expat professionals is a great strategy, not only will you find that these professionals have a longing for English products...