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  1. 10 Common Google PLA Mistakes (And How to Fix Them!)

    Retailers of all sizes want to improve the quality of their Product Listing Ads (PLA) feeds and campaigns. Problem: Traditional comparison shopping engines (CSEs) are category driven marketplaces and the content of the feeds are less important than...

  2. Daily SearchCast, August 23, 2006: Is Google Bad For Other Businesses? Will Brazil Close Google's Offices There? Isn't Yahoo Coupon Finder Cool? And More!

    Techmeme's mellow, my feeds are mellow, the search news feels calm. Those Internet-influenced local transactions, worth more than $350 billion annually and climbing, typically start online in the form of price comparison shopping or product...