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  1. Paid Search Advertising: Google AdWords, Yahoo Search Marketing & Microsoft adCenter

    Search Engine Watch members have access to a detailed How Google Works page that guides you even more through the process of how AdWords operates. Search Engine Watch members have access to a detailed How Yahoo Search Marketing Works page that...

  2. The Google Portal

    Again, these resources are for our Search Engine Watch members. Engine Watch member, see my archived Watch Forums, Here's some more background on the history of portals as they related to search engines, for those trying to rub Web 2.0 dust from...

  3. Understanding Search Engine Patents

    A longer version of this story for Search Engine Watch members offers analysis of a number of other techniques disclosed in search engine patents, how various search engines may be applying them, and how search marketers can either take advantage...

  4. Understanding Search Engine Patents

    Search Engine Watch members also have access to the Search Patents category which currenty features more than twenty additional stories on the topic. He went on to say that "there is a good bet that if you see something in use from a patent, it's...