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  1. Search Engine Marketing Checklist for Hotel Marketers

    Unless a hotel booking engine website has a stronger brand value than that of major competitors – where the majority of Web traffic will be direct traffic – the most effective channel for generating optimum traffic is from search engines.

  2. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    For more trends in digital marketing, including stats on comparison shopping engines, paid search and display and more, you can access the RKG report here. Overall, cost per click was up in Q1 for all search engines from the same time last year at...

  3. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    What it found was 30 percent of site traffic came from something other than a traditional desktop/laptop, and up to 7 percent of total online revenue came from comparison shopping engines. ShopVisible said comparison shopping engines like Google...

  4. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Launch Comparison Shopping & Alternative Channels: We have found that comparison shopping engines can provide additional leverage throughout the year as well as the holiday season. Often November rolls around and businesses haven't even started...

  5. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    But showing content to users that search engines can't see is sometimes necessary to escape Panda's clutches. The same tactic could be employed across voucher and car classifieds sites, and in a recent Webmaster video Matt Cutts said that content...