SEO News

Engines b2b Search

RSS
  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    You should be tracking multiple engines, geographic locations and local. In fact, Adams shared 10 reason why Google Webmaster Tools isn't a foolproof Plan B for secure search: The unfortunate reality today as a result of secure search in terms of...

  2. So... You Think SEO Has Changed?

    SEO (still) isn't dead and won't be until the day that search engines can no longer drive significant traffic to websites (which won't be for a long, long time, if ever). Furthermore, with just a few exceptions, the only thing that has changed...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Because search engines care more about delivering the best result to those searching, brands shift their focus toward providing quality and relevant answers. SEO (search engine optimization) is of no value if what is being optimized doesn't serve...

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Schema event tagging should be considered on event landing pages as well, for better information delivery to search engines. The most interesting takeaway for B2B search engine marketers involves the correlation between content marketing and event...

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Are we active on the social networks that matter to the search engines? Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from providing keyword data thanks to encrypted search.

  6. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    Now that Google has made the change to secure search, I wouldn't be all that surprised if other search engines, such as Bing, also make a switch to encrypted search as well, meaning that small percentage of keyword data you are still getting from...

  7. How to Build Your First Content Marketing Strategy

    Helps your site rank well in search engines. Sites with unsavory linking practices, sub-par content, and no social media signals, are losing visibility in Google's search rankings. Many sites have also incurred manual penalties that have either...

  8. Goodbye, Keyword Data: Google Moves Entirely to Secure Search

    Remember, keyword data from other search engines – like Bing, for example – still send keyword data through. Nearly two years after making one of the biggest changes to secure search that resulted in a steady rise in "(not provided)" data, Google...

  9. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Acknowledge that search-discovery happens on more than just search engines (social networks, other devices, whereverconsumers choose to consume your content). More than 600 senior marketers, 42 speakers, and search and social titans from Google...

  10. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Content isn't 100 percent visible to search engines. Now BuzzFeed's president says company blogs are so yesterday. In a recent interview, BuzzFeed President Jon Steinberg said: Three years ago brands wanted to post things on their own microsites.

  11. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    This behavior expands to business customers.percent of tech B2B customers research products on the internet, predominantly via search engines. The more thorough you are about articulating why your solution is best, the more likely you will be to...