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  1. Search Engine Marketing Checklist for Hotel Marketers

    Search engines Unless a hotel booking engine website has a stronger brand value than that of major competitors – where the majority of Web traffic will be direct traffic – the most effective channel for generating optimum traffic is from search...

  2. Introducing the Local Marketing Adoption Curve

    Here, you want to cleanse your data and ensure that it is consistently distributed to the major search engines, IYPs, directories, and social media networks. The explosion of channels and devices has made the opportunity to connect with consumers...

  3. Dealing With Onsite Duplicate Content Issues

    Search engines don't know which page to index The canonical tag is found in the header of a Web page.Use Meta Tags: Use meta tags to tell search engines which pages you do not want to index. Use a "rel=canonical" Tag: Using a "rel=canonical" tag...

  4. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    The study data reveals that as of October 4, 2014 (note that all search engines make changes in their search results on an ongoing basis), 58 percent of queries run on Google Now show some type of enhanced result (knowledge boxes on the right of...

  5. The Evolution of SERPs and User Behaviors

    As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. Our job is at the mercy of search engines and as they improve, we have to improve with them.

  6. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Content that is scraped from renowned, well-ranked sites and is used purely as a magnet to attract search engines is a strict no-no. However, if you have the exact same content on your site, too, you run a risk of being labelled as a content...