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Engineering Google

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  1. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    In fact, Google's Distinguished Engineer Matt Cutts is on record saying that .edu TLDs don’t carry more weight than other extensions. Much of this preoccupation stems from a belief that Google bestows magical SEO powers on .edu top-level domains...

  2. Nicolaus Copernicus Animated Google Doodle Models Heliocentric Solar System

    In 2004, Copernicus was the inspiration of an April Fool’s Day joke from Google, which announced it was interviewing candidates for engineering positions at the Copernicus Center, a lunar hosting and research center, set to open in the spring of...

  3. Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers

    As consumers, we reach out to the device closest to us to find the information we need” said Sridhar Ramaswamy, Senior Vice President of Engineering at Google, “Advertisers need to be present and relevant across the growing number and wide range...

  4. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    This is a simple example that illustrates the difference between the kinds of results Graph Search returns and how search results from Google (or Bing) would appear. I use Yelp to find restaurants, the Weather Channel app for local weather, Google...

  5. Google Buys Instagram Rival Nik as Google+ Passes 400 Million Users

    Vic Gundotra, Google senior vice president of engineering, revealed the deal as part of a pair of announcements in a Google+ post. Google has announced it is to acquire imaging platform Nik Software and reports that Google+ now has more than 400...

  6. Google AdWords Gets Shared Budgets Option for Easier Allocation Across Campaigns

    Google has launched a new AdWords budget option: Shared Budget allows marketers to set a maximum daily budget across multiple campaigns. For example, a marketer with three different campaigns running and a maximum daily budget of $100 would have to...