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Engineering Google

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  1. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Participating in Google+ doesn't automatically mean a blog author is a subject authority. Google spam cop Matt Cutts wrote about it in his blog, The decay and fall of guest blogging for SEO. Many people in academia, genomics, pathology, engineering...

  2. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    There has been much speculation and misinformation in recent years about whether social signals from Facebook and Twitter factor into Google search algorithm, and if so, how much. So as of now, Google doesn't seem to be using Facebook and Twitter...

  3. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    The process starts with Google and discovering the user's favorite social networks. It is then also possible to pin them down using Facebook's Exchange and even the Google Display network to deliver awareness of the brand you want to promote or...

  4. Google's Matt Cutts on Search vs. Social: Don't Rely on Just One Channel

    So rather than trying to figure out reverse engineering our algorithm and trying to find all the different ways to rank higher and trying to take shortcuts, as long as you're trying to make a fantastic site that people love, that's really...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The next great leaps will be made using "intuition and empathy", said Paul Muret, Google Analytics VP of engineering, during his introduction to the 2013 Google Analytics Keynote. Google says it wants to help businesses put together an accurate...

  6. Dissecting Google Penguin 2.0: Why Sites Won or Lost Traffic [Study]

    Penguin 2.0 hit in May of this year and was described by Google's Matt Cutts as more comprehensive and deeper than Penguin 1.0. The insights came from analyzing websites affected by Penguin 2.0, which examined all onsite SEO aspects that led to a...

  7. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    URL structure: According to Google, a single URL strategy, courtesy of responsive design, is the ideal way to go but a responsive approach isn't always possible in the near-term since a great deal of planning and redesigning and re-engineering are...

  8. Matt Cutts on Links & How to Succeed With Content Marketing

    Eric Enge of Stone Temple Consulting did it again in another info-packed interview with Google's Distinguished Engineer Matt Cutts. What's really clear now as Google enforces its policies for good and bad links, for example, is that publishers are...

  9. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    In fact, Google's Distinguished Engineer Matt Cutts is on record saying that .edu TLDs don’t carry more weight than other extensions. Much of this preoccupation stems from a belief that Google bestows magical SEO powers on .edu top-level domains...