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Engineering Google

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  1. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Participating in Google+ doesn't automatically mean a blog author is a subject authority. Google spam cop Matt Cutts wrote about it in his blog, The decay and fall of guest blogging for SEO. Many people in academia, genomics, pathology, engineering...

  2. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    There has been much speculation and misinformation in recent years about whether social signals from Facebook and Twitter factor into Google search algorithm, and if so, how much. So as of now, Google doesn't seem to be using Facebook and Twitter...

  3. Google's Matt Cutts on Search vs. Social: Don't Rely on Just One Channel

    So rather than trying to figure out reverse engineering our algorithm and trying to find all the different ways to rank higher and trying to take shortcuts, as long as you're trying to make a fantastic site that people love, that's really...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The next great leaps will be made using "intuition and empathy", said Paul Muret, Google Analytics VP of engineering, during his introduction to the 2013 Google Analytics Keynote. Google says it wants to help businesses put together an accurate...

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    URL structure: According to Google, a single URL strategy, courtesy of responsive design, is the ideal way to go but a responsive approach isn't always possible in the near-term since a great deal of planning and redesigning and re-engineering are...