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Engineering

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  1. Forget Big Content – Small Content Is Critical to Search Success

    Below you can see an example of one I made earlier and have started reverse engineering. And while that is true to some degree, it is also a view that is dangerously one-dimensional and lacking in real strategic content knowledge.

  2. 10 Video SEO Tips That Can Truly Impact Your Rankings

    Sometimes tracking is built into your video platform or analytics software, sometimes this is custom code that engineering or IT will build, but it should always report on the number of people that come through the top of the funnel through social...

  3. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Many people in academia, genomics, pathology, engineering, manufacturing, and other industries just don't care about reading, tagging, reviewing, or commenting on blogs. The search and social media industries are inundated with many myths...

  4. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    And so the idea of doing a lot of special engineering work to try to extract some data from web pages when we might get blocked from being able to crawl those web pages in the future, is something where the engineers would to be a little bit leery...

  5. Facebook on Graph Search Posts Index: 700 TB of Data & 100+ Ranking Factors

    Facebook search quality and ranking engineer Ashoat Tevosyan shared a peek under the Graph Search hood in a post on the Facebook Engineering page yesterday. However, the engineering culture at Facebook meant that I was supported and encouraged to...

  6. Google's Matt Cutts on Search vs. Social: Don't Rely on Just One Channel

    So rather than trying to figure out reverse engineering our algorithm and trying to find all the different ways to rank higher and trying to take shortcuts, as long as you're trying to make a fantastic site that people love, that's really...

  7. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The next great leaps will be made using "intuition and empathy", said Paul Muret, Google Analytics VP of engineering, during his introduction to the 2013 Google Analytics Keynote. Google says it wants to help businesses put together an accurate...