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  1. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    It is this approach that shapes everything that a title like Men's Health will create and below we can see a basic example of what their may look like given what we can reverse engineer from this initial dissection:

  2. Forget Big Content – Small Content Is Critical to Search Success

    One of the best ways to start the process of pulling together your regular strategy is to reverse engineer the "flat plan" of your favorite magazine! And while that is true to some degree, it is also a view that is dangerously one-dimensional and...