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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Bing Ads provided Search Engine Watch with broad match conversion rate over time. Researchers: -about, -news, -guides And Search Term Reports are a search marketer's best friend because they're a great source for both negative and positive keywords.

  2. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    Search Engine Watch (SEW) asked Joel Lunenfeld (JL) four questions about his upcoming keynote. Mike Grehan, publisher of Search Engine Watch and ClickZ and producer of the SES international conference series, spoke about both keynote speakers...

  3. How to Create a Social Media Editorial Calendar

    Editor's note: This column originally was published on January 12, 2012, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2012. Watch the analytics grow! Today’s editorial calendar takes into account web...

  4. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    We have no more insight here at Search Engine Watch than the general public as far as why General Motors’ ad campaigns failed. Search Engine Watch columnists Noran El-Shinnaway and Merry Morud are both great resources on Facebook creative.