What’s more, as people engage with and share this content with others, it sends strong signals to the search engines that improve its position in search engine results, which increases the content’s reach significantly.
As an example, we’re going to look at a Facebook store engine entitled Payvment. As we are conserving the actual number crunching for an additional article, we’re going to jump ahead in a valiant effort to embezzle the knowledge and wisdom of the...
Editor's note: This column originally was published on June 7, 2011, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2011. Conversions – The raw number of sales or leads, regardless of differences in value
Alibaba Groups's Etao, a vertical shopping search engine in China, made headlines when it launched last October by using Microsoft's Bing as its search provider. Etao provides online consumers with three options to choose from its general search...
So if you want to target multiple countries, you'll need to focus on your rankings on several different search engine result pages (SERPs). When it comes to ranking in search results in different countries, you should have a search engine...
In other words, China's search engine market is virtually doubling year on year at the moment. Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile, link building, duplicate content, multiple...
Close to 1.5 percent of Hong Kong consumers also search using Baidu, the highest number of users for the Chinese search engine outside Mainland China. Search Engine Watch is glad to welcome Adaline Lau as a regular contributor for 2011.
Part 1 and Part 2 of this series have covered how to measure search engine optimization (SEO) performance and why the new Google rankings data from Webmaster tools is so important to understanding that performance.
Since there were close to 1,200 attendees at SES Toronto 2009, which was about the same number that attended last year, it seems likely that Search Engine Strategies San Jose 2009 will also attract roughly the same size crowd as last year.
After completing a 2,500-word article for another publication, wrapping up my preparations for Search Engine Strategies in San Jose (where I'll be speaking and moderating), and getting four new client projects rolling last week, I was fried.
In a Google-driven search landscape, an advantage on enginenumber three is akin to having an in with Arby's; it's all well and good, but the general public is still flocking to McDonald's in droves. In terms of enginesize, this is self-evident...
While it's not always a quick path to riches, a career in search marketing can be very rewarding, according to a new survey of in-house SEMs conducted by SEMPO, the Search Engine Marketing Professional Organization.
A special report from Search Engine Strategies London 2007. At the Search Engine Strategies London event last month, the Search Advertising Forum session provided an overview of the current state of paid search in the United Kingdom.
Links to the week's topics from search engine forums across the web: Bookmarks Seen by Search Engines? Nacho Hernandez spots some new one ones since I wrote about this last year and tries his own dissection in Stripping out the Guts of a Yahoo...
AltaVista increases index size to 100 million web pages, making it the largest search engine on the web. Northern Light search engine launches publicly. A short but fascinating account of the history of the web's first full-text search engine, from...
Search engine marketing company Enquiro also recently conducted a focus group, to get up close and personal with a small set of searchers and jump more inside their minds. In looking at how users dropped off as they went from section to section, it...
Google was cited as the most frequently used search engine by 56% of respondents. The only significant difference was that the number using search jumped 10 points to 57%. And the larger number includes national advertisers targeting local markets.
Yahoo's new product search engine combines the best aspects of the company's existing shopping platform with new advanced search features, including product information gathered from the entire web. The result is a shopping search engine that is...