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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How are the locations pages optimized for search engine performance? What type of reporting for social media does [VENDOR NAME] offer? Social Media Post to news streams? Do I need to set up the social media profiles for each location or will...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When Lisa stepped in for Don a few weeks ago, she suspended all marketing activity, but the company's bashing continued across social media. In our story, Lisa is looking to achieve brand visibility, high engagement with her target demographic, and...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story of how NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time...

  4. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    Also, our partners immediately looked to us for all categories of video, not just politics and hard news. SEW: In 2009, NDN introduced the Digital Media Exchange. We always sought to match the best content to the best publishers, and in doing so...

  5. The Role of #Hashtags in Social Media and Search

    When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media platforms and search engines. Because Topsy allows you to search and track billions of conversations published on Twitter and...

  6. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    SEW: It seems that Twitter is where news breaks today. Search Engine Watch (SEW) asked Joel Lunenfeld (JL) four questions about his upcoming keynote. However the importance of trusted news sources quickly overtakes the witness Tweets.

  7. New York Times to Sell About.com: Google to Blame?

    Improved social media can only be of benefit to About.com, as each of its sites is managed by a real person, providing real content, and this fits in exactly with Google's desire for relevant search results and the ability to trace content to a...

  8. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Just last week, the CEO of WPP, the world’s largest marketing group, told news outlets he had notified Facebook “the social network is great for branding, but not advertising. Immediately, a number of issues pop off the page when reading the BBC’s...

  9. Search vs. Social: The 50 Shades of Gray in Online Information Retrieval

    News of an improved Facebook search engine led the tech industry to wonder aloud if Facebook – despite employing few traditional search engineers – could spell a genuine threat to Google’s global search dominance with vastly improved search...