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  1. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    All are still valid forms of publicity generators, but today we have new interactive and more organized opportunities popping up within the social media news streams. Google+ Hangouts On Air are the newbie evolving since the Google+ debut in 2011...

  2. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    SEW: It seems that Twitter is where news breaks today. Search Engine Watch (SEW) asked Joel Lunenfeld (JL) four questions about his upcoming keynote. However the importance of trusted news sources quickly overtakes the witness Tweets.

  3. Enterprise SEO Update: Rosetta, Covario, Optify & More

    Read on to discover the latest research, awards, tool updates, and company news from Rosetta, BrightEdge, Covario, Acquisio, and others. BrightEdge CEO Jim Yu told Search Engine Watch how their expansion into the UK came about: "At the end of last...

  4. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    The fact that a law like SOPA or PIPA can be fast-tracked with no mention on the nightly news, no debate, in closed sessions A Microsoft spokesperson explained their decision not to join the #StopSOPA blackout to Search Engine Watch:

  5. 5 Steps to Link Building with Widgets

    For example, if the widget is from a pop culture site that displays the latest news on celebrities, don’t include anchor text and link that goes to an online college sign-up site. Use a build technology that can be “crawled” or “read” by the search...