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  1. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Experiment with different ad formats, like Sponsored Stories or Premium Ads, and compare click-through rates, engagement and ROI. Facebook offers their own Insights and reports, Google Analytics added a new set of reports to help marketers more...

  2. New Google Analytics Social Reports: Measure SMM Value, View Streams

    It’s difficult to assign value to social channels and campaigns, as evidenced by the sheer amount of tools trying to solve the social ROI challenge. In an interview with Search Engine Watch, Group Product Manager Phil Mui explained how the new...

  3. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Analytics & ROI Increase Your Productivity with the API - Google Analytics Blog How to retrieve top organic search landing page data from Google Analytics Data Export API. Motion Charts: A Hidden Gem in Google Analytics - Vertical Measures