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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization companies", you would think that after all of...

  2. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Bing Ads provided Search Engine Watch with broad match conversion rate over time. After a few years in the business, you'll see common patterns. Researchers: -about, -news, -guides And Search Term Reports are a search marketer's best friend because...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Launching a new business is news-worthy, so make the most of the bursty nature of the event to get inbound links to deep pages using good anchor text. With the business model and process elements covered, now is the time plan out how to succeed in...

  4. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a call that has many marketers quaking. These questions offer a starting point to evaluate specific opportunities for thought...

  5. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Hire former journalists who are good writers and understand the news business. We were good writers, and we knew the news business. Bonney, the head of NASA's nascent Public Information Office made it his business that NASA's public affairs group...

  6. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    I've seen a lot of business owners fall for them. Cutts also posted on Hacker News, in response to an author who was commenting that he had invited some good quality guest bloggers to post on his site while he was going to be unable to do so himself.

  7. How to Dominate the Entire First Page of Google

    Regularly syndicating press releases can increase your brand real estate if universal news results are showing. Optimizing key images on your site such as your logos is another great way to take up potential search engine results page (SERP) real...

  8. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    From an SEO perspective, Google will be looking at companies that have robust content marketing efforts as a sign that they're the kind of business Google wants to support. Practically speaking, this is to help prepare the search engine for the...