Another month and another new release of comScore search engine rankings for the U.S.for May 2013. Google and Bing are both up, while the other top search engines comScore tracks (Yahoo, Ask, AOL) were flat or saw declines.
A new Google Webmaster help video with Distinguished Engineer Matt Cutts brings up a topic that most webmasters don’t think about – whether stock photography versus original photography has any impact on search engine rankings.
They want to go beyond being a search engine returning relevant websites and become an information provider, social tool, and really, world changer. Local link building is too often overlooked within link building campaigns.
And I have a strange feeling that soon enough these products will no longer only rely on search engine optimization to spit out their results. Expect to see similar trends coming from Google Play (and App Store Optimization), Google Shopping (and...
I'm writing a post about egobait for link building for Search Engine Watch and am trying to get some ideas for how to do this for specific verticals. Egobait exists for one main purpose: to increase visibility (which will hopefully generate links).
Two of those marketers, Helen Overland from Search Engine People and AdParlor's Rohan Karunakaran, will join me Friday afternoon to share their considerable expertise on social advertising ROI with SES participants.
On every check we have made, Google's search engine gave us easy access to illegal goods, including websites which offer," Hood said. Google is allowing illegal prescription drug activity online and profiting from it, according to a report by USA...
Google offers technical documentation that involves sample Python code through Google's App Engine. Google Analytics revamped Content Experiments last summer. Now, nearly a year later, they've announced a new round of improvements, including API...
The Google search engine has a hidden side. Because it sells ad space based on a keyword auction, it's actually a stock market for words. If you bid on "donate your car Sacramento" or "DUI Attorney Houston", you'll find that the market for those...
Russian-based search engine Yandex announced a revolutionary way for users to interact with the search results, giving them the ability to buy movie tickets, check flight status, make restaurant reservations, pay bills and more, without ever...
As Google matures as a search engine, silver bullets are becoming rarer and rarer. Tired of Penguin 2.0 related posts yet? Every major Google algorithm update is followed by weeks and weeks of posts addressing the specifics of the particular change.
Search Engine Watch (SEW) asked the organizers of these groups three questions about hot industry topics and here are the answers that Soojin C. Four groups of Canadian marketing professionals plan to attend the SES Toronto networking cocktail...
You're competing for search engine real estate. I think if an app, or a search engine wanted to deliver mobile-friendly content – the content from the semantic markup that schema provides would be a great place to find it.
In a recent post on Search Engine Watch, Allison Peltz of Rosetta showed how some brands were taking advantage of creativity in Vine for marketing. And Greg Jarboe gives tips as well on how to use the feature here on Search Engine Watch.
Optimizing key images on your site such as your logos is another great way to take up potential search engine results page (SERP) real estate. Your online reputation can impact virtually every aspect of your digital marketing program from the...
For years, Google stood by the stance that there was little competitors could do to a website to negatively affect its search engine rankings. As natural links became more valuable and paid links were devalued or penalized, Google changed their...
You need to evaluate that risk for yourself, and neither the author, nor Search Engine Watch, can be responsible for how you take this advice or the impact on your business. Disclaimer: This column contains ideas that advocate radical changes to...
Search engines will see the action of too many and too frequent changes as a manipulation signal and will penalize sites who make these reactionary updates based on the search engine's understanding of the cause (visibility, warning etc.
Although Yahoo is no longer the search engine giant it once was, Yahoo Local is a great supplement to your online local strategy. This means that Yahoo Local has a search engine results page. Luckily, there are several options – including Google...
The search engine can figure out whether a person is looking for a book or a film even if they haven’t finished typing [The Great Gatsby] in the search box, for example. Yandex has now rolled out their second-generation personalized search program.
