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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    You use Yelp Trends like any other search engine, except you can compare multiple search terms in the context of one city. When Google unveiled its Trends search engine, SEOs quickly embraced it as a tool to figure out what was happening within a...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    A user submits a search query to a search engine It's an easy way to remarket across ad exchanges and allows you to leverage cross-engine signals using a tagless workflow. Every PPC professional knows that remarketing is a no-brainer.

  3. Bing Launches Search Removal Request Form in Europe

    Microsoft's search engine Bing has finally responded to the recent European Court of Justice (ECJ) "right to be forgotten" ruling. Bing has created a form for people to use who want embarrassing things written about them to be removed.

  4. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Search Engine Watch has covered previous updates to the handbook, and you can check those out here: The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again, and gives us more clues into...